elf Flagship Store Opens on Broadway in NYC

Breaking news for beauty junkies on a budget - there's an

elf

store in NYC! Standing for 'eyes lips face' this inexpensive makeup brand, formerly only sold online and at Target, now has their very own store. Unlike if buying online or at Target, you can swatch and test every single product. They have their whole line for sale, including skincare and makeup brushes, and everything is super affordable. With most of their products costing around $3, you can really afford to revamp your beauty drawer. Happy beauty bargain hunting!

elf Studio Flagship 

741 Broadway NYC